Utilizing a Consumer Socialization framework, this study aims to discover the relationship between a household’s generational age category, primary sources of financial information/ learning, and charitable giving. Utilizing the data collected from the 2013 Survey of Consumer Finances (SCF), this study found that younger millennials are more likely to have given to charity than their older millennial cohorts. This could be caused by increased financial pressure on young families as they mature and suggests that microeconomic factors may be more important in predicting charitable giving by millennials than for older generations.
